ZenLinux Blog

So Zappos sells shoes online. They have a very interesting marketing strategy – they exceed expectations so much they inspire word of mouth advertising. I placed my first order for a pair of shoes yesterday, and chose the free shipping option (4-5 business days for delivery). A short time later I received an email informing me that they’re going to upgrade my shipping for free. Today I discovered that they upgraded it to FedEx overnight delivery. I’m wearing my new shoes now, just 24 hours later.

Their marketing strategy works. I’m blogging about buying a pair of shoes from an online retailer.